Dangote Cement Plc has announced that customers would purchase its newly launched 3x cement of 42.5 grade at a factory rate of N1, 660 per bag at the 25th Enugu International Trade Fair.
The company, still savouring the successful launch of the new product, said it was rewarding its loyal customers and has therefore decided to slash the price of cement at the on-going Trade Fair.
According to a promo being run on radio and television, visitors to the fair would have the opportunity to buy the commodity at the discounted rate.
It would be recalled that Dangote Cement had last week in Lagos introduced the new 42.5 cement grade which it code-named 3x and the new bag to journalists.
The company also hinted that it had also embarked on the production of another higher cement grade of 52.5, pointing out that all it was doing is to offer its customers variety of choices among quality cement as obtained in other countries.
The promo which kicks off on March 31 will run till April 6.
According to South East regional sales director, Dangote Cement, Tunde Mabogunje, Dangote Cement customers will have the opportunity of buying the discounted product at the price of N1,660 at the company’s pavilion within the Enugu Trade Fair complex.
He said the promo allows customers to buy a minimum of 50 bags of cement or a maximum of 100 bags of cement at the factory price instead of the existing policy which requires purchase of several trucks of cement at factory price.