National carrier, Globacom, has stepped up its game as it emerges the second largest mobile service provider in Nigeria.
Glo added 2.8m new subscribers in just four months between February and June 2014, upping its subscriber base to 27,327,646 and translating to 21% share of the Nigerian telecoms market to place second behind MTN. This was made known by the Nigerian Communication Commission in the recently released figures for the second quarter.
Airtel which briefly occupied the second position early this year falls to the third place with 25,302,160 subscribers and 20% market share. Etisalat retains the fourth position with 19,390,285 customers which represents 15% share of the market.
Instructively, while Glo and Etisalat made gains between the last time NCC released subscriber figures in February, and now, MTN and Airtel recorded losses. The figures for the operators as at the end of February were 57,183,745 for MTN, 26,194,336 for Airtel, 24,490,650 for Glo and 18,119,397 for Etisalat.
In effect, between end of February and June end, Glo added 2,836,996 new subscribers to its network, while Etisalat recorded 1,270,888 new customers. On the other hand, MTN lost 666,986 subscribers, while Airtel also lost 892,176 customers, the highest loss within the period.
Glo also retained its position as the network with the second largest internet subscription in the country with 14.3m active subscriptions. MTN is in the first place with 34m, while Airtel and Etislat have 12m and 6.8m active internet subscriptions respectively.
Industry sources believe that the massive network upgrade recently embarked upon by Glo and its bouquet of new service offerings may have given it the edge over other operators.
The network expansion involved swapping of old base stations with new ones and modernization of existing infrastructure into a state-of-the-art network software and hardware. It also involves achieving 90 percent 3G coverage, the first in the industry, making it possible for Glo data subscribers across the country to experience significant service enhancement.
Glo has since inception been reputed for fast pace of deployment, efficient services, array of value added services as well as strong and unique marketing initiatives.
In addition to pioneering latest technology in the industry, Glo has introduced unique products and affordable tariff packages including Infinitiser, Glo Gista, Infinito, Profit Max, Bumper and G-Bam.
The company recently continued this tradition with the launch of new products such as Glo Jollof, Glo Ringa, Glo IDD Packs, 3-in-1 Recharge, Borrow me credit, Data Gifting, Data Sharing, Glo Lifestyle portal, Glo Entertainment portal and Glo Family and Friends finder.
