Fidelity bank Plc has reiterated its commitment in developing enhanced saving culture to move its retail deposit base to over N170 billion.
Presently, the bank has moved its retail deposit from over N80 billion to over N160 billion, which is almost doubling the savings deposit base through its retail strategy execution programme.
The adoption of retail banking strategy generated a lot of deposits from existing customers, attracted new customers and enhanced financial inclusion in the country.
Speaking at the unveiling of the ‘Get Alert In Millions Reloaded’ promo, in Lagos, the bank’s Chief Operations and Information Officer, Gbolahan Joshua, said that the bank set up a royalty scheme and have been rewarding customers regularly, saying that even when there was recession, the bank was still rewarding its customers.
He added: “Our retail deposit has moved from over 80 billion to over a 160 billion and we are approaching N 170 billion. Just before Sallah, we paid out over N200 million to over 350 customers. We are pleased with the strategy we are adopting, we have seen the result, and we are encouraged to do more.”
He added: “About four years ago, we decided to revamp our retail strategy and set up a dedicated retail banking division. We have brought in over 1.5 million new customers into the bank that has grown the customer base from 2.4 million to 3.8 million customers, which represent 50 per cent growth.”
Speaking on the promo, the bank’s Managing Director, Nnamdi Okonkwo who was represented by the Executive Director Shared Services and Products, Chijioke Ugochukwu, said that the ‘Get Alert in Million Reloaded’ is the biggest and seventh in the series of promos undertaken by the bank with N10 million as grand prize, besides other consolation gifts that run into millions.
He said: “In 2012, we had the cash and car saving promo, and we gave out 25 cars and a total of N25million to mark our 25th anniversary. We followed this up with our save for scholarship promo in 2014, when we gave away N80 million in cash in scholarship. In 2015, we moved on to the housing needs of Nigerians and our customers.
“The save for shelter promo gave out fully developed houses, three duplexes located in Lagos, Abuja and Port Harcourt, and the houses and title documents were handed over to the lucky winners. The next was the get alert promo, and we gave out prices in total of about N5 million. Today, it is the bigger and it’s reloaded.”
Meanwhile, its Committee Chairman, Obaro Odeghe, said for the first time, the Bank is rewarding its customers with N10million as a grand price, among several other prices.
“Just open any savings account with Fidelity Bank, and grow your account balance to N20,000 or top-up your existing account with N10,000 to qualify you for the monthly draws to win N2million or N1million. Top-up any of your savings account with N50,000 and you might be one of the lucky winners of N3million in the bi-monthly draw. Then maintain a monthly average balance of N200, 000 and stand a chance to win the grand prize of N10 million. Walk into any Fidelity Bank and start saving your way to millions today.”
