…Sterling Bank apologises
The Advertising Practitioners Council of Nigeria (APCON) on Monday described as offensive and provocative, an Easter advert by Sterling Bank Plc comparing the resurrection of Christ with the rising of Agege Bread.
APCON also said the advert copy was not submitted for approval before it was made public.
In a statement on Monday signed by its Registrar and Chief Executive, Olalekan Fadolapo, APCON said the advert was distasteful, noting that Sterling Bank Plc would be punished for the action.
The bank, in the now-deleted social media post over the weekend, had attracted criticisms as the same copy was sent to the email of the bank’s customers.
Meanwhile, the management of Sterling Bank Plc has apologised to Nigerians over its comparison of the resurrection of Jesus Christ to the rise of Agege bread shared on its social media page and subscribers’ mails.
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The bank reacted to the outcry by pulling down the banner on its social media page, replacing it with another banner and tendered an apology.
Text on the new banner reads: “…Let he who has never sin cast the first stone.” For our recent error, we sincerely apologise. Forgive us in the spirit of Easter!”
The bank added: “Blessed is the one whose transgressions are forgiven, whose sins are covered.
“We humbly celebrate His resurrection, the defeat of death and the hope of salvation.”
