First City Monument Bank Limited has vowed to support the growth of its customers’ businesses.
The lender said to transform and position itself as a leading retail bank in Nigeria, it had inaugurated a new thematic campaign tagged, ‘A world of opportunity’.
This, it said, followed the recent unveiling of the bank’s refreshed corporate identity, which led to a replacement of its former colours of black and gold with “a vibrant combination of purple and yellow that speaks to a wider audience.”
The campaign, tied to the refreshed corporate identity of the bank, tells stories of life and business aspirations of diverse Nigerians and how the lender supports them to bring such dreams and aspirations to reality.
According to a statement by the bank, the campaign also tells the story of the diverse base of the customers it serves.
The statement said, “The campaign conveys the FCMB’s delivery of great customer experience and service on its channels and electronic banking platform and how it enables its customers through those services to fulfil their life aspirations. It also showcases the new warm, friendly, approachable and energetic brand identity of FCMB and its values as a simple, reliable and helpful bank.”
The Divisional Head, Retail Banking, FCMB, Mr. Olu Akanmu, was quoted as saying, “The new FCMB brand thematic campaign tells the story of the diverse base of the customers that we serve. It does not matter where you are, we support you to fulfil your life and business aspirations. Our convenient electronic banking platforms and best-in-class relationship management deliver great experience to our customers as we support them to achieve their great dreams.”
Akanmu further said, “Nigerians are inspirational and hard working people. FCMB is the bank for all Nigerians, walking with them as a partner to fulfil their life and business aspirations in the true spirit of its brand pay-off line of ‘FCMB – My Bank and I.’”
