Airtel partners Sidon Media on Mobile Ad App

Airtel Nigeria has partnered Sidon Media Limited to introduce” MyAds PAY”, a mobile advertisement Application that enables  subscribers to access products advertisement on their mobile devices  while it  also doubles as a platform where   advertisers can easily reach their  current and potential customers with their adverts .
The service which is the first of its kind in Nigeria  also offers  free airtime to customers once they subscribe to the service and view advertisement when they receive calls on their phones.
Airtel customers who register by downloading the App will receive a still image advert whenever they receive calls on their phones and get a point  automatically for every still image that appears  on phone. Each  point which is equivalent to N1 will be  be accumulated and be later converted to airtime‎ depending on the amount of points  won.
Chief Commercial Officer, Airtel Nigeria, Mr. Maurice Newa described“MyAdsPAY” as targeted communication which gives an opportunity to the users to get faster information about various products and services.
Newa added “Customer is required to accumulate a minimum of 100 points to be able to convert the points to airtime.‎Once the points have been accumulated, customer can request for a conversion of the points to airtime. The airtime is immediately topped up on the customer’s phone.”
Chief Innovations Officer, SIDON Media Limited and founder of ‘MyAds PAY’,Simeon Ononobi said he and his co-founders created the App in order to solve a huge problem between advertisers and customers. “The App will help customers get a feel of the brands objectives, and also help improve brand products with its feedback mechanism,” he said
Redeemed airtime  can be used for data, SMS and calls across all networks. The Application which if free at the moment can be downloaded from the Google Playstore and and only available to android phone users – Thisady.