Business leaders have been advised by the Chief Executive Officer & Managing Director of Airtel Nigeria, Segun Ogunsanya, to be more innovative in their use of Technology, E-commerce and Social Media.
While speaking as a discussant at the recently concluded 45th Annual Accountants’ Conference organized by the Institute of Chartered Accountants of Nigeria (ICAN) in Abuja, the CEO revealed that Airtel Nigeria has pioneered this approach with the roll-out of its Catapult-a-Start-up program, a unique initiative designed to empower exceptional and innovative application developers in Nigeria. He also said that “an innovative approach in leveraging technology will help create real value for critical stakeholders of an organisation and others in the value chain.”
According to him, “the program has provided a good example of how a company can combine innovation with monetization and Airtel, under this initiative, has empowered and transformed many lives with groundbreaking mobile application services.”
Some of the apps developed under the Airtel Catapult-a-Start-Up include Advertising App, a mobile application that converts mobile phones to a highly efficient and effective advertising platform; MatchUp, a home grown social network that connects people, with strong focus on locality and users’ preferences; Alarm App, an app that alerts users in case of danger and Airtel Insurance, a program that offers middle and low-income earners the opportunity and access to life and hospital insurance.
He said that these innovative digital platforms help resolve so many issues that have to do with diesel delivery, boosting students’ examination performances, empowering job seekers, aiding e-commerce and consolidating relationships amongst others.
He specifically listed mobile application services such as Yuzah, a real time delivery platform that allows the ordering of diesel in minutes; PassNG, an educational service that enables students prepare for important examinations and PushCV, a service equipped to prepare job seekers for opportunities.
Ogunsanya who spoke on the theme Innovative Business Models: Leveraging Technology, E-Commerce and Social Media, also called for cautiousness in use of social media, saying that legislation is required to deter invasion of privacy just as laws regarding libel should be modified. He also submitted that regulations will help prevent activities of perverts and other groups with ill intentions across the digital sphere.
Past President of ICAN, Gen. Sebastian Owuama (rtd) and MD/CEO eTranzact, Mr. Valentine Obi also participated in the discourse.
