The Allianz Group officially announced its presence in the Moroccan market, launching Allianz Maroc at a press conference recently.
The company has officially been a part of the Allianz Group since November 3, 2016 following the acquisition of 98.9% of Zurich Assurances Maroc and after obtaining the relevant regulatory approvals.
It began operations on January 30, 2017, under its new name, Allianz Maroc.
Being a member of the Allianz Group represents a real opportunity for the company. “We are confident that we have all the means necessary to claim a greater position in the Moroccan insurance market and will continue to grow faster and in a sustainable way”, said Dirk De Nil, Chief Executive Officer of Allianz Maroc.
Morocco is an important growth market in Allianz’s strategy in Africa. The country has positioned itself as a hub for the continent. Hicham Raissi, Head of Allianz SE’s Business Divisions for Africa, MENA and India, explains, “Our investment in Morocco shows that we believe in the growth potential of the Moroccan insurance market. We will accompany our retail and business clients in Morocco and all over the world, while providing superior quality service”.
Allianz Maroc’s ambition is to strengthen its presence in the market, double its market share by 2021, and become the benchmark in the Moroccan insurance market. To this end, Allianz Maroc will further orient its offerings around multiple customer segments to provide more targeted and personalized value propositions; offering superior service and tailored solutions to customers are among its top priorities.
To achieve these goals, the company will focus on digital channels to communicate with customers in real time and quickly handle claims.
The company will also develop synergies with other entities of Allianz, including Euler Hermes, to better serve business customers interested in expanding and/or exporting to other African markets.
In facilitating these goals and to establish a solid reputation of the brand, Allianz Maroc had launched a 360° communication campaign which began on February 23.
The signature of the campaign, namely “Insurance from A to Z”, refers to the two key elements of the brand’s promise: Continuous customer support and tailor-made products to meet customers’ specific needs.
