Reckit Benckiser (RB) has launched a new product, Dettol Multi-Surface Cleaner and a new campaign tagged “Dettol Clean Naija”.
The new product which was unveiled at the premises of Lagos University Teaching Hospital [LUTH] with a public awareness campaign tagged‘Dettol Clean Naija’ , is the first of its kind in the surface-cleaning brand category, according to the Marketing Director RB West Africa, Oguzhan Silivrili.
He said the new product provides 10 times better cleaning and germ kill versus detergents and bleach while providing all day freshness. Silivrili said the campaign “Dettol Clean Naija” also is a public awareness campaign to draw the attention of consumers to the need of promoting best hygiene practices across different platforms.
“This campaign does not only introduce the new product but also making a difference on the grass root level via actively cleaning places like the Emergency and Accident Unit at LUTH where a germ free environment is of utmost priority in order to break the chain of contagious diseases,” he said.
“This campaign brings like-minded institutions like LUTH and other health conscious institutions across Nigeria to promote jointly best hygiene practices, including personal and surface hygiene. The Clean Naija initiative team will travel from city to city and Nigerians will decide which places to clean through voting on the social media platforms,” he added. The Nation
