It was an A-class event last Sunday, as the latest Bank of Industry-support film, Isoken, premiered at the Landmark Center, Oniru, Lagos, amidst pomp.
The highly anticipated romantic comedy by Jadesola Osiberu, which is currently showing in cinemas made a loud impression on the crème of guest that witnessed the stylish private screening, tagged ‘African Royalty Grand Premiere’.
Present at the opulent event were cast of the movie, notable celebrities and society’s bigwigs such as Professor Wole Soyinka, Oba Adewale Osiberu, Dr. Yemi Ogunbiyi, Dr. Victor Uwaifo, Mr. Gboyega Isiaka and Mrs Uche Nwuka, Group Head, Creative Industry Desk at the Bank of Industry.
Speaking to journalists at the event, Nwuka expressed optimism that the film will yield expected Return on Investment (RoI), even from its first week in Nigerian cinemas.
“We expect a huge Return on Investment. I expect to have my money back in one week. We put in a lot into the film and Jadesola has put in her best into this film as well and we can see the quality of production and storyline. I salute her courage. So I actually expect the best of Return on Investment on this great film,” Nwuka said.
The movie had earlier premiered at the West End’s Cineworld in London where it sold out to the audience.
According to Nwuka, BoI decided to support ‘Isoken’ owing to its strong storyline, and the fact that the producer is a promising young and upcoming filmmaker.
“At BoI, we are very passionate about working with young filmmakers and Jadesola was the first of such. With BoI buying into her passion and commitment to story-telling through film, we are happy with what we’ve seen today and equally proud to be affiliated with this project,” she said.
Jadesola, a Harvard Business School alumnus and former head of Ndani TV, is popular for her web drama series, Gidi Up. She wrote, produced and directed the rave-of-the-moment flick, ‘Isoken’.
Starring Dakore Akande, Funke Akindele, Marc Rhys, Bolanle Olukanni, Joseph Benjamin, Tina Mba, Damilola Attoh, Nedu, Lydia Forson and Patrick Doyle among others, the film takes the audience on a romantic and hilarious journey, exploring cultural expectations, racial stereotypes and bonds that unite families. – The Nation.
