Guaranty Trust Bank PLC (GTBank) has launched its new loyalty scheme exclusively for GTBank credit card holders.
The scheme is in partnership with Avios, the leading global travel rewards firm.
In a statement, the bank said the initiative was part of its strategy to bring the best in card products to its customers. It would reward international GTBank credit card holders, who are also members of the British Airways Executive Club Programme, for using their cards to pay for purchases using Point of Sale terminals, it added.
GTBank’s Managing Director, Segun Agbaje, said: “At GTBank, we believe that it is important to anticipate our customers’ desires, and tailor the most rewarding experiences for them. The collaboration with Avios to introduce rewards on credit card spending cements our position as the best Bank in Nigeria, in line with our strategy to serve our valued clients locally and globally. We are thrilled to pioneer this initiative which will run till March 26, 2015.
“Director of New Markets and Business Development at Avios, Nick Pilbeam, said: “We are always looking for new ways to provide British Airways Executive Club members with accessible ways to collect Avios. The partnership with Guaranty Trust Bank is a real step forward for members in Nigeria, providing them with an easy way to build their Avios balance and enjoy the multitude of flight and travel rewards open to them.”
GTBank has been a catalyst in the cashless society initiative and has continually deployed Point of Sale terminals. The Bank has also introduced several value adding alternative products in this regard including GTBank Mobile Money which is designed to be a convenient, secure and affordable way of sending money using a mobile phone.
