Hyundai Motors Nigeria has introduced a new marketing incentive, which it calls ‘Power of 2’, in conjunction with First City Monument Bank (FCMB) Plc, that will enable its customers to buy new generation Hyundai cars without necessarily paying for the vehicles at once.
It said in a statement that the car finance arrangement would allow customers including those without functional FCMB accounts to access the scheme for the latest Hyundai cars.
It listed some of the incentives as comprehensive insurance cover for the loan period; free registration, free maintenance service for six months/10,000km and a free tracking device.
“Successful customers will also be availed of fantastic discounts on choice cars with unwavering interest rate throughout the loan tenor,” it stated.
The auto firm said the beneficiary would also enjoy a warranty for three years or 100,000km, depending on whichever could come first, and a lot of gifts items.
The Head of Sales and Marketing, Hyundai Motors Nigeria, Mr. Jatin Nadkarni, was quoted as saying that the ‘Power of 2’ initiative was the offshoot of Hyundai’s latest brand direction – modern premium – and the slogan, ‘New thinking, new possibilities’, which it noted as not only focusing on increasing sales but aimed at making Hyundai one of the brands that customers would genuinely love.
He said the auto firm would not cease to invest in new marketing activities that could endear Hyundai’s unique premium experience to customers, adding, “We are convinced this initiative will attract customers and subsequently raise our market share.”
Nadkarni urged its customers to take advantage of the arrangement by walking into any Stallion Motors’ accredited Hyundai dealership in the country to get any choice Hyundai car and seal the Hyunda-FCMB deal.
He listed some of the Hyundai passenger-cars in the ‘Power of 2’ promo with monthly instalments as Grand Xcent, Sonata, Elantra, Azera, iX35, SantaFe, Accent, Veloster, i20 and i10.
Nadkarni said Hyundai was committed to its pledge of becoming a lifetime partner in the nation’s automobile.
He also said the brand’s value ranking had lately risen by three notches to reach the top global 40 ranking for the first time.
The statement recalled that the automaker recently posted another two digit growth, fuelled by the successful launch of its game-changing products such as the all-new Genesis and Sonata as well as implementation of its ‘modern premium’ brand direction.
It quoted Interbrand, a global brand rating agency, as declaring Hyundai Motors as “one of the fastest growing automobile brands in terms of volume and brand value while adding unique features across a broader range of vehicles to enhance driving experience and customers’ satisfaction.”
The agency added that the company’s commitment to brand building had been extended to multiple touch points, raising the brand awareness.
“Unsurprisingly, while rival Japanese car makers, for instance, seem to have tied themselves into a knot with overlapping prices and specs, Hyundai has gone the opposite way by streamlining its utility vehicle line-up – an indication that it took home valuable lessons from rival car makers,” Nadkarni said.
