Sterling Bank Plc has said it supported the star boxing match between Asiwaju Bola Ahmed Tinubu, Africa’s leading Political Champion versus Evander Holyfield, former World Heavyweight Boxing Champion because it cares and promotes culture.
Mr. Henry Bassey, Chief Marketing Officer, Brand Management and Communications Group stated this at Rhumbles in Lagos organised by Afinju Concept International Entertainment (ACI) to celebrate the two leading champions in their own rights as part of activities lined up for the celebration of Lagos @50 over the weekend.
According to Mr. Bassey, Sterling Bank as a bank that cares with the primary purpose of enriching lives is constantly focusing on meeting its customers needs with its new “Your One- Customer Bank Campaign” which recognises the need to solve specific problems in the life of its customers by delivering bespoke services.
He said the bank also, “acknowledges that entertainment plays a part in helping its target audience lead a fulfilled life and will continue to connect with them through their passion points.”
He stated that Sterling’s involvement was beyond mere entertainment as Evander Holyfield’s REAL DEAL organization has a focus on youth empowerment which is in line with the bank’s focus on the youth market.
He also highlighted how the Bank’s Made in Nigeria campaign tied into the growing of Nigerian talents who have over the years been a dominant force on the global boxing stage.
