Stanbic IBTC appoints Mediacraft Associates as new PR Agency, retains Playhouse Communication as Digital Agency

Stanbic IBTC Holdings PLC, a member of Standard Bank Group and Nigeria’s leading end-to-end financial services group, has announced the appointment of Mediacraft Associates as the Group’s new PR agency.

The appointment took effect from August 5, 2019.

The appointment of Mediacraft Associates followed the conclusion of a very competitive pitch process that featured some of Nigeria’s leading PR agencies.

By this appointment, Mediacraft Associates will be responsible for the PR and Reputation Management for all the 11 subsidiaries of the Stanbic IBTC Group.

Bridget Oyefeso-Odusami, Head, Marketing and Communications at Stanbic IBTC, said: “The PR pitch process was very thorough, transparent and competitive and we are happy to finally announce Mediacraft Associates as our new PR agency. In arriving at this choice, we considered not just their level of competence and professionalism, but also their experience and track record, especially in the financial services sector where we play. We believe that we made the right choice.”

John Ehiguese, Founder/CEO of Mediacraft Associates, expressed excitement and pleasure on winning the Stanbic IBTC business. He said: “The Stanbic IBTC business means a great deal to us for two major reasons. First, is the transparency and integrity of the entire pitch process. The second reason is that Stanbic IBTC is a brand that I have personally always admired from a distance. Both our organisations share a common set of core values, especially with regards to very high professional and ethical standards.

“We are happy to finally have Stanbic IBTC Holdings PLC on our client list. There is of course the challenge of having to service all the subsidiaries in the Group, but then we did not get to where we are today by running away from challenges. We have every intention of giving the Stanbic IBTC business our very best support and contributing our quota to making it the most admired and successful financial services group in Nigeria”, John concluded.

Stanbic IBTC also confirmed the re-appointment of Playhouse Communication as their digital agency. Playhouse has handled digital services for the Group since 2014.

Tolu Onile-Ere, Managing Director, Playhouse Communication, said: “On the back of being named Digital Agency of the Year 2019 by Marketing Edge, Playhouse is thrilled to be re-appointed to continue to work with Stanbic IBTC on their journey towards leveraging the digital space to service their customers, staff and the brand in general.”

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, is a full-service financial services group and Africa’s largest bank by assets with a clear focus on three main business pillars – Corporate and Investment Banking, Personal and Business Banking and Wealth Management.

The group’s largest shareholder is the Industrial and Commercial Bank of China (ICBC), the world’s largest bank, with a 20.1% shareholding.

In addition, Standard Bank Group and ICBC share a strategic partnership that facilitates trade and deal flow between Africa, China and select emerging markets. Standard Bank Group is the largest African financial institution by assets.

It is rooted in Africa with strategic representation in 21 countries on the African continent. Standard Bank has been in operation for over 156 years and is focused on building first-class, on-the-ground financial services institutions in chosen countries in Africa; and connecting selected emerging markets to Africa by applying sector expertise, particularly in natural resources, power and infrastructure.

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