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Sterling Bank sponsors programme to boost women’s confidence

The Citizen by The Citizen
June 23 2017
in Business
A A
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Sterling Bank refutes sack reports

Sterling Bank Plc, is sponsoring the Sexually Confident Woman programme holding at the Sheraton Hotels and Towers in Lagos this month through one of its products, the One Woman.

The programme with the theme: Self-love and with a sub-title “I’m in love with the shape of you” is being put together by Mrs. Tope Mark-Odigie, a beauty consultant and Head, Hair, Makeup, Wardrobe at TVC connect as well as a Creative Director at Ewebala.

The objective of the programme is to encourage the woman who is self-conscious about her weight and/or appearance to stop the self-doubt and embrace her inner beauty by learning from an array of experts that have been lined up to speak at the event.

The experts include Dr. Maymunah Kadiri, a clinical psychologist; Barrister Orbby Agwuncha, a sexologist; Izefua Ehi-Williams, a life coach and celebrity guests: Kate Henshaw, Lepacious Bose and Yeni Anikulapo Kuti.

The ‘One Woman’ was launched recently by Sterling Bank to commemorate the International Women’s Day in Nigeria with the theme ‘Be Bold for Change.’

The product “is designed to honour the legacies of women of the past,  those who stood up for change and fought for the rights that we live and enjoy today; the women of the present who toil night and day to support the family and those women around the world who use their voices to help make the  world a brighter place for women; and the women of the future who will continue to champion womens’ voices and causes to neutralize barriers and keep alive the achievements and plights of women in our society and the world at large.”

Under the One-Woman proposition, the Bank has developed unique value propositions tailored specifically for women. The value proposition comprises of an array of different value-add offerings to meet financial, business and personal needs of women in Nigeria and to foster support by providing platforms for women to support other women.

Some of the offerings include the Sterling Maternal Medical Finance (SMMF) available to women for peculiar medical treatments like fibroid, customized debit cards with a bold feminine touch that will provide cardholders access to discounts for spas, makeover services, and furniture/household items at select outlets; discounts on lending rates of all  existing retail loan products (e.g. personal loan, asset acquisition loan, MSME loans,) for women, Womenpreneurship and capacity building programme for young women.

Others are internship opportunities and job shadowing schemes for Young Women with access to the MSME academy for free or at a discount.

Free annual health checks for women the entire week of the International Women’s day in selected Sterling Bank branches is also being offered as part of the timely propositions.

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